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I wanted to remind everyone about transparency and disclosure when posting online. If you work for a company, you should disclose your affiliation when posting about the company online. The people participating on social media sites are smart people. If you don’t disclose your affiliations, people will find out, and it won’t reflect favorably on your company if people feel like they have been misled. Kohl’s V.P. of Digital Marketing, Ed Gawronski, is the most recent example of this faux pas.
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When you are talking about online communities or social media efforts for a company, you need to think very carefully about who you put in charge. In particular, this applies to community managers, bloggers, and the people running your social media accounts (Twitter, Facebook, etc.) The people in these positions become the face of your company. You want someone who will do a great job of representing your company and who fits well within your corporate culture. In short, an actual full-time employee of your company
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Mark Collier wrote an interesting post recently with five reasons why no one likes you on Twitter. If you use Twitter, especially on behalf of a company, you should read his post along with the post that I wrote about using Twitter for brands. Both have quite a few tips for what to do and what not to do on Twitter. I read Mark’s post this morning, and one particular idea really resonated with me after an experience that I had last night on Twitter. Mark said that on Twitter “the people that are following you, are smarter (as a group), than you are.” I’ve known this to be true before last night; however, last night is a great example of how incredibly smart and interesting my Twitter followers are as a group and as individuals.
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Earlier this month, I was in Eugene to talk to the Willamette Valley AMA about social media. The presentation was similar to the one that I gave earlier this year at WebVisions, but with a few more details on how to use some of the various tools. Here are the topics that I covered and a copy of my slides.
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You can still get copies of my book, Companies and Communities: Participating without being sleazy in a variety of formats:
- Paperback available for $15.99.
- Kindle version for $9.99.
- PDF eBook for $9.99.
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Interesting reports, data points, and tools:
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If you made it this far down the newsletter, I wanted to thank you for taking the time to read it. You can also get most of this content and more frequent updates by subscribing to my RSS feed in a reader or by email. I also know that interests change and many people prefer to receive content via RSS, instead of email, so I will never be offended by people choosing to unsubscribe.
I plan to release these newsletters about once a month. Please feel free to send me feedback or suggestions for what you would like to see in future newsletters.
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